The komoot Women’s Rally
Client: komoot
Kicking off in 2021 with the inaugural komoot Women’s Torino Nice Rally, the women’s rallies are adventure cycling events open to women, non-binary and trans riders who want to take on a big cycling challenge in a supportive environment.
The rallies aim to connect, unite and break down the barriers in adventure cycling by making adventures by bike more accessible to women of all backgrounds. The goal of each women’s rally is to share knowledge, learn-by-doing and above all else, have fun!
Brief: Storytelling though imagery
Full Campaign : Event concept creation. Event management, production management focused on storytelling and inclusivity.
